Summary: Reckitt Benckiser is a global manufacturer and distributor of hundreds of household brands such as LYSOL®, FRANK'S® RedHot® and FRENCH'S®. Sylvanson, Inc. was chosen to develop and manage the website and applications for Reckitt Benckiser Professional's division.

Requirements: Creation of a data-driven, informative website for sales, distributors and end-users Provide detailed product information, distributor locations, technical documentation, and corporate information Develop an MSDS distribution application for PDF distribution via e-mail, FAX and postal mail Host and administrate the data, fax and web serving infrastructure

Solution: Developed a site architecture that allows users to navigate and locate product and distributor information easily Developed web-based applications to provide valuable information concerning product information including a Product catalog and search, Where-To-Buy for distributor locations and an MSDS Distribution System Host and maintain the data, fax and web serving infrastructure

Results: Since launching in early 2000, the Reckitt Professional web site has been serving sales, distributors and end-users with detailed product and sales information on-demand while also providing assistance for users to obtain the professional line of Reckitt Benckiser name brand products. The site has also reduced the dependency on customer service personnel fulfilling requests by phone.